Getting Started with Alternative Data

Your comprehensive guide to understanding and leveraging alternative and market data for investment success

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What is alternative data?

Used by investment managers for over 20 years, alternative data is gathered from non-traditional sources to help firms uncover alpha within their investing processes. Examples include satellite image data, credit card transaction data and data that's scraped from websites.

Many investment managers consider their alternative data sources to provide a competitive edge and consistently seek out new, unique datasets.

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What is market data?

Market data is considered by many to be 'table stakes' for operating a successful trading strategy and allows investors to see a security's latest price and related information about that instrument, such as short interest, volatility and volume.

Some data users define the market data space more broadly, preferring the term traditional data, in order to capture datasets like news, geolocation, fund/asset/retail flows and human capital.

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Early-stage data buyers rely on us to answer their most pressing questions

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Cut through vendor noise

Have you seen too many vendor sales pitches that seem too good to be true?

Cut through the noise with access to Lytfoot's team of expert data researchers.

Find the datasets most likely to help you discover alpha and achieve your investment goals.

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Improve data investment results

Have you made some early investments in data and are disappointed by the results?

Draw on advice and expert opinions from Lytfoot's team of 20 full-time data scouts to inform your data investments.

Learn which datasets are "must-haves" for your investment use case and which ones your peers have found lacking.

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Ensure compliance and due diligence

Unsure of what diligence or compliance questions you should be asking your vendors?

Avoid legal and compliance risks that come with selecting a bad dataset.

Benefit from Lytfoot's team of regulatory experts to ensure that your data vendors are compliant with global laws before you start testing data.

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Read about our partner's results

"Lytfoot has become a trusted partner in our research process. Whether we are approached by a vendor or are working on a new idea, our first stop is to read the Scout report and reach out to the analysts at Lytfoot to better understand the value of the data and any competitive offerings."

Head of investment analytics

Asset management firm with $500bn+ AUM

"[Lytfoot events] have been really useful for me and my team because we've had some ideas prompted for things we can look out for trading and we've met both data providers we didn't know existed [and] data providers that we did know were there, but we didn't know some of the things they were doing."

Portfolio manager

Hedge fund with $15bn AUM

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Learn

Your playbook to getting started with alternative data

How-to guides

Fast-track your learning with access to Lytfoot's library of traditional and alternative data content.

Intelligence articles: Generate investment ideas and see which vendors map to specific real-world use cases

Literature reviews: Analyse academic research on the datasets most likely to generate outsized investment returns

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Calls with our research team

Receive expert opinions and trends updates from our team of 20+ data scouting professionals

Ensure the advice you receive is objective and nuanced

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Lytfoot team discussion

One-to-one networking program

Be the first to discover alpha-generating datasets via our one-to-one matchmaking program.

  • Discover exclusive new-to-market vendors
  • Learn about product updates from vendors you are already aware of
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Start your data journey with Lytfoot

Begin leveraging alternative and market data to uncover alpha and gain competitive advantage

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